FORENSIC MARKETERS
Ensure Every Marketing Dollar is Working For You
Half Your Marketing is Working. Do You Know Which Half?
Many home service companies waste more than 50% of their marketing budget on flashy, weak or misguided channels, leaving the best channels underfunded.
We’ll analyze your marketing, measure it against how 200+ other top home service brands are marketing and deliver a forensic analysis on how to optimize your marketing.
Mistake #1
No Strategy. Just a Pretty Calendar.
Many marketing plans are a color-coded spreadsheet of monthly activities. Often, the strategy is missing. It’s organized but it doesn’t tell you in real time what’s working, what’s not, and why.
We worked with a Midwest HVAC company sinking 25% of its marketing budget into a cable sports sponsorship. There was no way to track channel quality--and the allocation strategy left high-performing local service ads seriously underfunded.
We’ll run a 200-point forensic analysis of your current marketing investment strategy and give you a report showing what’s working, what needs fixing and what we recommend you stop paying for immediately so you can reallocate the funds into a higher-performing channel.
Case Study #1: Website Forensic
A restoration company’s website was not converting at a double-digit rate. We analyzed the number and type of conversion opportunities across the site. We also reviewed the positioning voice and approach, helping the owner to understand gaps and leaks in the website.
Mistake #2
Spreading Marketing Investments Too Thin
We worked with a plumbing company in the Plains region spending thousands of dollars on Angi, Thumbtack, and Nextdoor and underfunding their local service ads. We helped them reallocate to the true #1 aggregator and also redirect funding into their outbounding.
We will show you the difference in performance between a scatter-shot approach to marketing and a focused, disciplined, prioritized marketing machine.
Case Study #2: Forensic on Social Ads
We partnered with a market-leading HVAC firm to identify gaps in its service portfolio the market was demanding. We also created new funding sources for its top marketing channels by reallocating dollars from Facebook advertising to local service ads.
Who We Are
We're Forensic Marketers
We’ve helped HVAC, plumbing, electrical, generators, roofing and more. In every situation, we’ve uncovered tools that need to be fixed, dollars wasted or simply tactics out of alignment with overall strategies.
Mistake #3
Ignoring the Details
The vision drives the big picture but the difference is in the details. If a channel isn’t working as it should, we won’t stop investigating until we identify the problem and tell you how it can be fixed.
We worked with a plumbing company in a high-demand, Midwest market who was mystified as to why their business profile was producing so little. After reviewing nearly a hundred digital connectors, we found the problem: a phone number with two transposed digits.
Digital marketing channels deliver outstanding performance. But they also require patience, attention to detail and constant oversight to continue to deliver. We know where to look for the problems and we know how to fix them.
It's Time to Trust Your Marketing. And We Can Help.
What You Receive
200-point Forensic Analysis
Plenty of people will audit your marketing. None will do it as comprehensively as we do. We focus on six key strategic areas:
Search & Acquisition
Are you buying the right clicks, or paying for junk traffic that never calls?
Infrastructure & Conversion
When people land on your site, why do they leave without picking up the phone?
Reputation & Retention
Are you leaving easy revenue on the table by ignoring the customers you already have?
Social & Community
Is your local presence building real trust, or just making noise?
Traditional Media
Can you trace your offline ads back to actual calls — or are you spending on faith?
Brand & Assets
Does your messaging talk about what you do, or about the problem your customer is desperate to solve?
Rating the Findings
Not every channel deserves your time or investment. A Google business profile holds 10x more value than a traditional billboard, and its strategic priority in your marketing approach needs to reflect that. We’ll assign each marketing tactic one of four ratings:
Critical Leak (red)
Your investment is more appropriate in a different channel or tactic.
Yield Gap (yellow)
Your investment is working–but it is also struggling. It needs to be fixed.
Blind Spot (blue)
Your competitors are gaining by owning this channel. It’s worth a look.
Your Best (green)
This is part of your 20% that drives the 80%. Reallocate funding here until you hit a diminishing return.
So when the report lands, you don’t have to figure out where to start. It’s already sorted by urgency.
We Interview You, Too
A customer once asked us over lunch, "Wait — are you firing us?"
We were. And we did.
They had unrealistic expectations, collaborated poorly, and treated us in ways we’d never treat anyone. We don’t expect that’s you. But before we start, we’ll ask you a few questions of our own — because the best work happens when the fit is right in both directions.
Pricing
Flat fees. No surprises.
We price our work so you can say yes without a long conversation about scope.
Start Here — it's free
The Surface Scan
A 30-minute check of your most visible digital assets. We’ll tell you straight whether there are obvious problems worth a deeper look. You get a real sense of how we work — with no pitch at the end.
Better
Targeted Channel Audits
$1500 - $3000
Already know where it hurts — Google Ads, conversion rate, reputation? We go deep on one specific area.
Best
Complete Forensic Audit
$3500 - $5000
A full diagnostic of your entire marketing operation, priced by the size of your business. You get a written report, a rating dashboard, and a walkthrough call where we explain exactly what we found and why it matters.
Find out which half of your budget is working.
A free, 30-minute Surface Scan. No pitch. No obligation. Just a straight look at what’s helping you and what’s holding you back.
- HVAC
- PLUMBING
- ELECTRICAL
- ROOFING
FORENSIC MARKETERS
It’s time to trust your marketing.
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